HOW A REMOTE OUTBACK TOURIST DESTINATION GENERATED OVER
41,486 PAGE VIEWS, 986,480 VIDEO PLAYS & 2,655 HOT BOOKING LEADS
BY COMPARING ITSELF TO MARS AND SPENDING JUST $22,500 IN 56 DAYS
HOW DO YOU INSPIRE TRAVELLERS TO TAKE AN OUTBACK ROAD-TRIP TO ONE OF AUSTRALIA’S REMOTE REGIONS?
YOU COMPARE IT TO MARS WITH A GOOD DOSE OF IRONIC AUSSIE HUMOUR.
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OUR VIDEO OF THE WARLU WAY’S AWESOME NATURAL EXPERIENCES INSPIRED ROAD TRIP TRAVEL PLANNING AND VISITATION.
(Play the video for road trip inspiration.)
TOF FUNNEL ADS RAISED AWARENESS OF THE WALRU WAY, ITS UNIQUE WESTERN AUSTRALIA PILBARA OUTBACK EXPERIENCES, AND HELP WARM UP LEADS. ALL SALE FUNNELS ADS WERE TESTED AND SELECTED ON THEIR BEST PERFORMANCE TO OPTIMISE THE MEDIA BUDGET.
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TOF FUNNEL STORIES RAISED AWARENESS OF THE WALRU WAY FOUR ROAD TRIP ROUTES.
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TOF FUNNEL VIDEOS ADS TARGETED DIFFERENT AUDIENCES AND SHOWED THAT WHETHER YOU’RE SINGLE, A COUPLE OR FAMILY, ADVENTURING ALONG THE LEGENDARY WARLU WAY IS EASIER THAN YOU THINK.
(Play the videos for road trip inspiration.)
MOF FUNNEL ADS WERE REMARKETED TO WARM AUDIENCES WITH HOLIDAY TRIP PLANNING BLOGS.
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BOF FUNNEL ADS WERE REMARKETED TO WARM AUDIENCES WITH HOLIDAY DEALS TO ENCOURAGE BOOKINGS WITH LOCAL TOUR OPERATORS. 45 TOURISM BUSINESSES RECEIVED 2,655 DIRECT CLIKS TO THEIR WEBSITES.
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EMAILS WERE USED TO HAVE MORE PERSONALISED ENGAGEMENT TO EDUCATE AND PROMOTE OFFERS.
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OUR AUDIENCES WERE DIRECTED TO A CAMPAIGN MICROSITE TO LEARN MORE ABOUT THE FOUR WARLU WAY ROAD TRIP ROUTES, ACCESS TRAVEL PLANNING TOOLS, E-MAGAZINE, BLOGS, SEE HOLIDAY OFFERS AND SIGN UP TO OUR E-NEWS FOR EMAIL COMMS.
WE CHANGED PERCEPTIONS THAT THERE WAS NOTHING REALLY IN THE REMOTE PILBARA EXCEPT FOR BULLDUST.
WE CREATED A BUCKET LIST OF EXPERIENCES FOR EACH OF THE WARLU WAY’S FOUR DRIVING ROUTES TO INSPIRE PLANNING AND FOR VISITOR DISPERSAL ACROSS THE REGION.
